Product Placement Example

Europacorp (Producers of The Transporter movie) is known for its novel use of product placement in it's films. This picture depicts a scene where Tiger Beer is shown and the brand appears multiple times in the movie. Product placement revenue in movie production is generally used to offset production costs and the amount of revenue generated can vary widely based on how many seconds of screen time a product is displayed, and the prominence of the display, and/or usage of the product in the film.